Cost Per Thousand (CPM) Is a Measure in Which

question 105

Multiple Choice

Cost per thousand (CPM) is a measure in which

• A) a fixed amount of money is paid for every 1,000 times an ad loads and a visitor might see it-but not whether the user has actually reacted to it.
• B) a fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.
• C) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
• D) a fixed amount of money that is paid to a site for posting an ad for a finite amount of time.
• E) a fixed discount is given to a visitor for clicking on an ad.

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