A Business Hopes to Generate Large Online Sales Through Posting

question 110

Multiple Choice

A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale. That firm should use the performance measure of

• A) cost per thousand, and pay 50 cents for every time an ad loads, up to $100 per month.
• B) a negotiated measure, and pay $100 to post its ad for two weeks.
• C) cost per click, and pay $1 for every visitor who clicks on the ad and goes to its website.
• D) cost per action, and pay $50 for every purchase that originated from an ad on the site.
• E) cost per like, and pay $1 for every unique visitor who likes the advertised product.

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Definitions:

NLRA

In United States labor law, the National Labor Relations Act serves as a crucial legal framework that defends the rights of employees to form unions and participate in collective bargaining with those who employ them.

Federal Mediation

The process by which a neutral third party, authorized by the government, intervenes in labor disputes to help involved parties reach an agreement.

Picketing Actions

A form of labor protest in which striking workers stand outside their place of work, often holding signs, to express grievances and deter others from entering the premises.

Mediation

A conflict resolution process involving a neutral third-party who helps disputing parties find a mutually acceptable solution without making decisions for them.