As a Performance Measure for Social Networks, the Interaction Rate

question 101

Multiple Choice

As a performance measure for social networks, the interaction rate is

• A) the total number of people who are fans of the post divided by the total number of people in the target demographic.
• B) the number of people who "like" a post.
• C) the number of people who read a post on a page divided by the total number of people seeing the post.
• D) the number of people who connect with a post divided by the total number of people seeing the post.
• E) the number of people who visit the product website and click on at least one link.

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Definitions:

Home-Country Nationals

Employees from the country where a multinational company is headquartered, as opposed to those from the countries where the company operates.

Parent-Country Culture

Entails the norms, practices, and business behaviors that are characteristic of the headquarters' country of a multinational corporation.

Relocation Costs

Expenses incurred when moving employees from one location to another for work purposes, which can include travel expenses, moving services, and temporary housing.

Union Density

The ratio of the number of union members to the number of potential members, indicating the strength of union representation.