After Michael Drysch Made His Phenomenal Hook Shot in the Carmex

question 71

Multiple Choice

After Michael Drysch made his phenomenal hook shot in the Carmex Half-Court Hero promotion, the footage went viral and earned Carmex over 500 million media impressions across TV, print, online, and social media. The lesson here is to

• A) focus efforts on gaining YouTube views.
• B) ensure that social media does not explore controversial topics.
• C) look for ways to maximize social media because of its reach with younger audiences.
• D) match social media content with important social media influencers like LeBron James.
• E) focus efforts on sports-related media such as ESPN.com.

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Definitions:

Un-Stereotype

The act or process of challenging and breaking down simplistic and often inaccurate generalizations about groups or individuals.

Nonwhites

A historical and contemporary term used to loosely categorize individuals who do not identify as or are not recognized as white, often used in discussions of racial demographics and dynamics.

Lowbrow

A term used to describe cultural products or activities considered to have little intellectual or artistic value, often characterized by their mass appeal.

White Savior Theme

A cultural narrative where a white character rescues people of color from their situations, often criticized for perpetuating racial stereotypes and colonial mindsets.