What Are the Three Performance Measures Brand Managers Typically Use

question 47

Essay

What are the three performance measures brand managers typically use to assess the inputs or costs of social media? In your response, provide an example of what the payment terms would be for an advertiser. Also, identify the advantages and disadvantages of each metric.

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Definitions:

Utility Companies

Businesses that provide essential services such as water, electricity, and gas to homes and companies.

Purchase Services

The act of buying services rather than physical goods from a provider or vendor.

Receive Bill

The act of getting an invoice or bill from a vendor that outlines the amount owed for goods or services received.

Create Purchase Order

The process of generating a document that authorizes a purchase transaction for goods or services from a supplier.