The Purpose of Business Portfolio Analysis Is to

question 98

Multiple Choice

The purpose of business portfolio analysis is to

• A) add or delete product line and brand extensions.
• B) search for growth opportunities from among current and new markets as well as current and new products.
• C) alter a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and increase sales.
• D) determine which strategic business unit or offering generates cash and which one requires cash to fund the organization's growth opportunities.
• E) seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Dissociative Identity Disorder

A psychological condition where an individual experiences two or more distinct and alternating personality states, which may involve amnesia, identity confusion, and depersonalization.

Subpersonalities

Different parts or aspects of one's personality that can surface in varying contexts or emotional states.

Preferences

Individual likes, choices, or inclinations that inform decision-making.

Evoked Potential

A measure of the electrical activity in the brain in response to specific stimuli, used to assess neurological function.