Which Two Marketing Strategies Would Be Used If a Firm

question 85

Multiple Choice

Which two marketing strategies would be used if a firm were not willing to find new markets?

• A) Product development and market penetration
• B) Product development and diversification
• C) Market development and product development
• D) Market development and market penetration
• E) Market development and diversification

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Definitions:

Esophagus

Muscular tube for moving swallowed food from the pharynx to the stomach.

Gallbladder

Organ attached to the liver that serves to store and concentrate bile.

Bile

Secretion of the liver that is temporarily stored and concentrated in the gallbladder before being released into the small intestine, where it emulsifies fat.

Stomach

In vertebrates, muscular sac that mixes food with gastric juices to form chyme, which enters the small intestine.