As a Performance Measure for Social Networks, the Click-Through Rate

question 44

Multiple Choice

As a performance measure for social networks, the click-through rate is

• A) the percentage of recipients who have clicked on a link on the page to visit a specific site.
• B) the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
• C) the percentage of customers who buy a product from the brand website.
• D) the total number of people who have visited a brand's Facebook page and have become Facebook fans.
• E) the total number of people who have purchased the product online divided by the number of people viewing the page.

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Definitions:

Total Production

The complete quantity of goods and services produced in an economy during a specific time period.

Constant Rate

A steady, unchanging value or speed at which something occurs or is applied over time.

Wine

An alcoholic beverage made from fermented grapes or other fruits, varying greatly in taste, strength, and quality based on production methods and origin.

Bread

A staple food made from flour and water, typically baked, that serves as a primary carbohydrate source in many diets worldwide.