Step 2 in the Planning Phase of the Strategic Marketing

question 220

Multiple Choice

Step 2 in the planning phase of the strategic marketing process consists of

• A) the situation (SWOT) analysis.
• B) market-product focus and customer value proposition.
• C) the marketing program.
• D) business portfolio analysis.
• E) diversification analysis.

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Definitions:

Spatial Ability

The capacity to understand, reason, and remember the spatial relations among objects or space.

Cross-Sectional Study

A research method that analyzes data from a population, or a representative subset, at a specific point in time.

Spatial Abilities Test

An assessment that measures the capacity to manipulate and understand the spatial relations among objects or space.

Intellectual Disability

Intellectual disability is a condition characterized by significant limitations in both intellectual functioning and in adaptive behavior, which covers a range of everyday social and practical skills.