Many Subscribers to Newspapers and Magazines Have Cancelled Their Print

question 343

Multiple Choice

Many subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. This trend has caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online-only weekly edition. These companies had to change their ________, an action triggered by the technological and social changes in their marketing environments.

• A) organizational cultures
• B) marketing tactics
• C) business models
• D) strategic marketing processes
• E) goals or objectives

Recognize the significance of Average Total Cost (ATC), Average Variable Cost (AVC), and Marginal Cost (MC) curves for decision making in the short run.

Understand the principle of marginal revenue equaling marginal cost in profit maximization.

Determine the break-even point and economic profit for firms in perfectly competitive markets.

Identify the shut-down price and its implications for short-run production decisions.

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Definitions:

Active Voice

A grammatical voice where the subject performs the action denoted by the verb, making sentences clearer and more direct.

Passive Voice

A grammatical construction where the subject of a sentence is the recipient of an action rather than the performer.

Credibility

The quality of being trusted and believed in, often based on a reputation for honesty and reliability.

Potential Customers

Individuals or entities that are considered likely candidates to purchase a company's products or services but have not yet done so.