Procter & Gamble (P&G) Is a Consumer Packaged Goods Company

question 294

Multiple Choice

Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage. This allows the firm to develop products like Tide Pods and Cascade Platinum that consumers love. P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G would indicate that innovation in product design and marketing is a(n) ________ for the firm.

• A) a strength
• B) a weakness
• C) a threat
• D) an opportunity
• E) a problem

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Definitions:

Ultimate Outcome Goals

The highest, most significant objectives one aims to achieve, often guiding decision-making and strategies in various endeavors.

Efficacy Expectation

An individual's belief in their own ability to succeed in specific situations or accomplish a task.

Behaviors

Actions or reactions of an individual in response to their environment or internal states, which can be observable or internal.

Frequency

The rate at which a recurring event happens in a given period of time.