Because Advertising Is Expensive, Marketers Want to Be Certain the Advertisements

question 165

Multiple Choice

Because advertising is expensive, marketers want to be certain the advertisements they run communicate the intended message to the target audience. In order to accomplish this communication goal, marketers conduct ________ before advertisements are placed in a medium.

• A) pretests
• B) double blind tests
• C) efficacy trials
• D) aided recall tests
• E) sales tests

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Definitions:

Account Lists

A compiled list of clients or potential clients categorized for sales or marketing purposes.

Warranty Policies

The guidelines and conditions under which a manufacturer or seller promises to repair, replace, or refund a product if it fails to meet specified criteria.

Formula Sales Method

The formula sales method is a structured sales approach that follows a predetermined sequence of steps designed to lead a sales interaction towards closing a deal.

Presentation Method

A technique used to deliver information or explanations, often involving visual aids or demonstrations to engage the audience.