To Develop a Successful Marketing Plan for a Soft Drink

question 209

Multiple Choice

To develop a successful marketing plan for a soft drink, the process of ________ would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.

• A) market aggregation
• B) product alignment
• C) customer grouping
• D) mass marketing
• E) market segmentation

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Definitions:

Prosumption Theory

A concept that blurs the lines between production and consumption, suggesting that consumers are active participants in the production process.

Amorphous Political Inclusion

Refers to a vague or loosely defined process of incorporating diverse individuals or groups into political processes or systems.

Material Experiences

The sensory and perceptual interactions individuals have with physical objects in their environment.

Revolutionary Potential

The capacity or possibility within a society or group to undertake significant, radical change, especially in its social and political structures.