Which of These Statements About Sales Tests Is Most Accurate

question 285

Multiple Choice

Which of these statements about sales tests is most accurate?

• A) In sales tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the cost inquiries are presumed to be the most effective.
• B) In sales tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C) Sales tests involve studies such as controlled experiments and consumer purchase tests to measure retail sales.
• D) In a sales test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favorable attitude toward the product advertised.
• E) In a sales test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

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Definitions:

Pollution Costs

entail the negative externalities or financial burdens on society resulting from environmental pollution.

Nondegradable Pollutants

Substances that do not break down naturally in the environment and can accumulate and cause harm over time.

Emissions Tax

A tax imposed on companies for the amount of greenhouse gases they emit into the atmosphere.

Tradable Emissions Permit

A market-based instrument that provides economic incentives for reducing the emissions of pollutants.