In a Typical Manufacturing Firm, the Structure of Its Marketing

question 244

Multiple Choice

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?

• A) CEO to CFO to product manager.
• B) CEO to CMO to product manager.
• C) Product manager to marketing research manager to sales manager to promotion manager.
• D) Industry manager to market manager to product manager.
• E) Product manager to CMO to sales manager.

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