Which Statement Reflects the Key Elements in Developing a Marketing

question 2

Multiple Choice

Which statement reflects the key elements in developing a marketing strategy for L. M. Schofield, Inc., a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A) Subscribe to all the major trade journals to determine the offerings of competitors.
• B) Communicate with contractors using direct mail about the various walking surfaces Schofield can create for riding and walking paths.
• C) Design a sample ad and test it using visitors at a trade show.
• D) Hire six new sales representatives for the Midwest regional office and train them on all aspects of concrete surfaces.
• E) Conduct a focus group to decide on which surface to use for a theme park in Brazil.

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Definitions:

Capsules

Structures that enclose certain organisms or parts of organisms, often for protection, such as bacterial capsules which help evade immune responses.

Bacterial Membrane

The lipid bilayer surrounding a bacterium, controlling the movement of substances in and out of the cell.

Plasmid

Small circle of DNA separate from the chromosome(s) in some bacteria and archaea; carries a few genes.

Intracellular

Describing something within the cell, including processes, reactions, or structures found inside cells.