Chevron Placed an Ad with Copy Reading, "Protecting the Planet

question 310

Multiple Choice

Chevron placed an ad with copy reading, "Protecting the planet is everyone's job. We Agree.," that encouraged consumers to use renewable energy. Which type of advertising was Chevron using?

• A) reminder
• B) competitive
• C) pioneering
• D) advocacy
• E) objective

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Definitions:

Intense Dislike

A strong feeling of aversion or antipathy towards someone or something.

Attitude

An established attitude or emotional stance towards a person or thing, often shown through how one acts.

Affective

Pertaining to emotions, sentiments, and dispositions.

Cognitive

Relating to mental processes such as perception, memory, and reasoning.