Advertisers Use a Mix of Media Forms and Vehicles to Maximize

question 229

Multiple Choice

Advertisers use a mix of media forms and vehicles to maximize the ________ of the message to the target audience while at the same time minimizing

• A) medium; effort.
• B) exposure; costs.
• C) rating; frequency.
• D) rating; share.
• E) CPM; GRP.

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Definitions:

Costs of Production

The total expenses incurred in manufacturing a product or providing a service, including raw materials, labor, and overhead.

Resource-Owners' Money Income

The income generated by individuals or entities from renting or providing their owned resources, such as land, labor, or capital, to others for use.

Costs to Business

All expenses incurred by a business in the process of producing goods or services, including both fixed and variable costs.

Distribution of Output

The way in which the total goods and services produced by an economy are allocated or distributed among its population.