Which Statement About Strategy Is Most Accurate

question 8

Multiple Choice

Which statement about strategy is most accurate?

• A) An organization can be all things to all people because it has access to all the resources it needs to discover and satisfy the needs and wants of its target markets.
• B) The marketing department helps to both set an organization's direction and move it there.
• C) The American Marketing Association (AMA) recently has established the definition of strategy.
• D) Strategy is an organization's short-term course of action designed to deliver a specific customer experience while achieving its internal standards.
• E) Only start-up organizations must develop strategies to help them raise capital as well as focus and direct their efforts to accomplish their goals.

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Definitions:

Visual Elements

Components of a design or visual presentation, such as color, shape, line, and texture, that contribute to its overall aesthetic and message.

Business Communication

The exchange of data among individuals both inside and external to a company for the purpose of reaching business objectives.

Ethical

Pertaining to or dealing with morals, the principles of morality concerning right and wrong behavior.

Persuasive Message

Communication intended to influence the attitudes, beliefs, or behaviors of others through reasoned argument.