When the Office of National Drug Control Policy Ran an Ad

question 222

Multiple Choice

When the Office of National Drug Control Policy ran an ad with the headline, "Marijuana harmless? Didn't see the merging truck," it was using which type of ad appeal?

• A) humor
• B) fear
• C) sex
• D) nostalgic
• E) guilt

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Definitions:

Annual Units

The quantity of items produced or sold by a company in one year.

Quantities Used

The amounts of materials or resources consumed during the production of goods or services.

Annual Demand

The total demand for a product or service over the course of a single year.

ABC Analysis

A method for classifying inventory or items into three categories (A, B, and C) based on their importance, usually determined by value or usage rate.