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What Is Meant by "Convergence" of Real and Digital Worlds

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Essay

What is meant by "convergence" of real and digital worlds? What are some of the marketing actions a brand manager can take to exploit the convergence?


Definitions:

Family Relationships

The interpersonal connections and dynamics between members of a family unit, including roles, structures, and communication patterns.

Individual's Behaviors

Actions or reactions of an individual, often in response to external stimuli, that can be observed and measured.

Health Maintenance Organization

An organization that provides or arranges managed care for health insurance, self-funded health care benefit plans, individuals, and other entities.

Psychotherapy

A therapeutic treatment approach where psychological methods are used to help a person change behavior and overcome problems in desired ways.

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