Which Statement Regarding a Marketing Dashboard Is Most Accurate

question 71

Multiple Choice

Which statement regarding a marketing dashboard is most accurate?

• A) The more text (words) that is displayed, the better it is for a marketing manager to identify trends, interpret the data, and take corrective actions.
• B) A marketing dashboard very often includes 20 or more marketing metrics on the computer screen.
• C) Marketing dashboards provide graphic displays of a product's performance, such as sales, website traffic, etc.
• D) For accuracy, the marketing dashboard should be updated weekly.
• E) Marketing dashboards often show key measures such as human resource turnover, strategy success, and societal well-being.

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Definitions:

Future Value

The value of an asset or cash at a specified date in the future that is equivalent in value to a specified sum today, often calculating the effects of interest.

Equal Annual Installments

A method of repaying a loan in which the borrower pays the lender the same amount of money each year until the loan, including interest, is fully paid off.

Compounded Monthly

Interest on an investment or loan calculated on a monthly basis, where the interest earned each month is added to the principal, and future interest is based on this new amount.

Corporate Bond Fund

A corporate bond fund is an investment fund that focuses on investing in the corporate debt securities of varying credit ratings and maturities.