The Marketing Manager Looks for Two Kinds of Deviations During

question 70

Multiple Choice

The marketing manager looks for two kinds of deviations during the evaluation phase, each triggering a different kind of action: actual results fall short of goals or

• A) deviations that result from major shifts in customer needs.
• B) actual results exceed goals.
• C) lack of deviations when there should be.
• D) deviations that result from executive mandates.
• E) deviations that are blamed on insufficient marketing support (personnel or funding).

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Definitions:

Investment Project

A project involving the allocation of funds or resources towards a venture with the expectation of generating income or profit in the future.

Investment Project

A planned set of capital expenditures and activities aimed at generating future benefits or returns.

Present Value

The current value of a future sum of money or stream of cash flows given a specified rate of return.

Loanable Funds

The funds available within an economy for borrowing, influencing interest rates and capital availability.