The Marketing Manager Looks for Two Kinds of Deviations During

question 70

Multiple Choice

The marketing manager looks for two kinds of deviations during the evaluation phase, each triggering a different kind of action: actual results fall short of goals or

• A) deviations that result from major shifts in customer needs.
• B) actual results exceed goals.
• C) lack of deviations when there should be.
• D) deviations that result from executive mandates.
• E) deviations that are blamed on insufficient marketing support (personnel or funding).

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Definitions:

Amps

Units of electric current, short for amperes, representing the flow of charge per second.

ESPs

Extrasensory perception, involving the reception of information not gained through the recognized physical senses but sensed with the mind.

Watts

A unit of power in the International System of Units (SI) that measures the rate of energy conversion or transfer with respect to time, equivalent to one joule per second.

Basilar Membrane

A key component of the cochlea in the inner ear, playing a crucial role in the process of hearing by vibrating in response to sound.