The First Decision in Developing an Advertising Program Is to

question 168

Multiple Choice

The first decision in developing an advertising program is to

• A) set the budget.
• B) specify the advertising objectives.
• C) identify the target audience.
• D) select the appeal.
• E) select the media.

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Definitions:

Customer Loyalty

The tendency of consumers to continue buying from the same brand or company over time, often due to satisfaction, convenience, or perceived value.

Short-term Goals

Objectives intended to be achieved within a relatively short period of time, often less than a year.

Feedback Loop

A system in which the outputs of a process are used as inputs for the next iteration, facilitating continuous improvement.

Frequency Measure

A metric used to evaluate how often an event occurs, such as the number of times an advertisement is shown.