The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions

question 69

Multiple Choice

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Decreased

Becoming smaller or less; a reduction in size, quantity, or intensity.

Bystander Intervention Effect

The phenomenon in which the presence of others discourages an individual from intervening in an emergency situation.

Nametag

A small sign or sticker worn on clothes displaying one's name for identification in social gatherings or events.

Dance Party

A social gathering where individuals come together to dance, enjoy music, and often, celebrate an occasion or simply for enjoyment.