The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions

question 69

Multiple Choice

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Bacteria

Single-celled microorganisms that exist in various environments, some beneficial to humans and others pathogenic.

Vitamins

Organic compounds required in small amounts for normal metabolism and not synthesized in sufficient quantities by the body.

Hepatic Portal Vein

A blood vessel that carries blood from the gastrointestinal tract and spleen to the liver.

Anorexia Nervosa

A psychological disorder marked by an extreme fear of gaining weight, leading to severe restriction of food intake.