A Basic Approach to Scheduling When Seasonal Factors Are Unimportant

question 247

Multiple Choice

A basic approach to scheduling when seasonal factors are unimportant and advertising is run at a constant or steady schedule through the year is referred to as a

• A) continuous schedule.
• B) flighting schedule.
• C) pulse schedule.
• D) phased schedule.
• E) constant schedule.

---

Definitions:

Cognition

The process of learning and understanding that involves engaging the mind, going through experiences, and using the senses.

Semantics

The branch of linguistics that studies the meaning of words, their historical and psychological development, relationships, and applications.

Grammar

The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.

Vocabulary

The set of words known and used by a person in a language.