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After the release of the movie E.T., sales of Hershey's Reese's Pieces soared while Mars, the makers of M&M'S, regretted not permitting its product to be used in the film. The use of Reese's Pieces in the movie is an example of
Rehearsal Loop
A cognitive process in which information is repeated mentally to keep it in short-term memory longer.
Conceptual Hierarchy
An organized structure of concepts, ranging from the most general to the most specific, that helps in understanding and organizing knowledge.
Executive Control System
The component of the brain responsible for regulating attention, making decisions, and managing cognitive processes required for goal-directed behavior.
Sensory Memory
The shortest-term element of memory which allows individuals to retain impressions of sensory information after the original stimuli have ended.
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