Ben & Jerry's Mission-Driven Approach Led the Company to Successfully

question 122

Multiple Choice

Ben & Jerry's mission-driven approach led the company to successfully implement many highly creative organizational and marketing strategies. One example is

• A) ISO 9000, promoting the quality concept through its commitment to making the finest ice cream from the best ingredients.
• B) "linked prosperity," which encourages the success of all constituents including employees.
• C) Regeneration Nation, generating enough revenue for the firm to be a completely nonprofit organization.
• D) Give and Go, donating 10 percent of its net profits to local charitable causes and an additional 5 percent to support producers that practice sustainable farming.
• E) elimination of single-use plastic by discontinuing the offering of plastic straws and spoons.

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Definitions:

Cognitive Explanation

An approach that seeks to understand human behavior by exploring internal mental processes such as perception, memory, thought, and problem-solving.

Reinforcement Theory

A principle of behavior that emphasizes the role of reinforcement in conditioning behavior.

Motivation Theories

Frameworks and concepts that seek to understand what drives individuals to initiate, direct, and sustain behaviors and actions to achieve personal or organizational goals.

Written Reprimand

A formal written notice to an employee indicating a violation of policies or standards and typically documenting disciplinary action.