A Marketing Strategy Is the Means by Which a Marketing

question 147

Multiple Choice

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are

• A) specific organizational goals and objectives.
• B) a detailed marketing plan and a marketing budget.
• C) marketing strategies and marketing tactics.
• D) a specified target market and a marketing program to reach it.
• E) marketing metrics and marketing dashboards to track effectiveness.

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Definitions:

Just Compensation

The fair payment required to be given to a property owner when their property is taken for public use, under eminent domain.

Self-Incrimination

The act of exposing oneself to prosecution by being forced to respond to questions or by providing evidence in a legal proceeding.

Fifth Amendment

The Fifth Amendment refers to a part of the United States Constitution that provides several protections to individuals, including rights against self-incrimination and double jeopardy, and the assurance of due process.

Establishment Clause

One of two provisions in the First Amendment of the U.S. Constitution that protect citizens’ freedom of religion. It prohibits (1) the establishment of a national religion by Congress and (2) the preference of one religion over another or of religion over nonreligious philosophies in general.