A Marketing Strategy Is the Means by Which a Marketing

question 147

Multiple Choice

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are

• A) specific organizational goals and objectives.
• B) a detailed marketing plan and a marketing budget.
• C) marketing strategies and marketing tactics.
• D) a specified target market and a marketing program to reach it.
• E) marketing metrics and marketing dashboards to track effectiveness.

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Definitions:

Useful Life

The estimated period over which an asset is expected to be used by an entity before it is replaced or becomes obsolete.

Depreciated

The decrease in the value of an asset over time due to wear and tear or obsolescence.

Modified Accelerated Cost Recovery System

A method of depreciation in the U.S. tax code that allows for faster asset depreciation in the early years of the asset's life.

U.S. Federal Income Tax

The financial charge imposed annually by the Internal Revenue Service on the income of individuals, corporations, trusts, and various legal entities.