Apple, a Multimarket, Multiproduct Firm, Manufactures and Markets Apple Watch

question 138

Essay

Apple, a multimarket, multiproduct firm, manufactures and markets Apple Watch, iPods, iPhones, and iPads as a portfolio of businesses. At what organizational level does Apple set the strategic direction for these businesses to create customer value?

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Definitions:

Network Cabling

Refers to the physical infrastructure used to interconnect computers, servers, and other devices in a network to facilitate communication and data sharing.

UTP (Unshielded Twisted Pair)

The most common network cable. Comes in different categories for different uses.

Fiber

A type of medium or Internet connection that carries data using light.

Coaxial

A type of cabling used in video connections that has a copper core surrounded by insulation and shielding to protect against EMI.