An Ad for Campbell's Soup Reads, "We Haven't Changed That

question 212

Multiple Choice

An ad for Campbell's soup reads, "We haven't changed that great taste your family's always loved." This is an example of ________ advertising.

• A) advocacy
• B) comparative
• C) pioneering
• D) informative
• E) reinforcement

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Definitions:

Bazerman

Max H. Bazerman is a professor known for his work in the field of negotiation, decision making, and ethics.

Arbitration

A method of dispute resolution where an impartial third party makes a decision that is binding on all involved parties.

Mediation

Mediation is a conflict resolution process where a neutral third party (the mediator) facilitates dialogue between disputing parties to help them reach a mutually acceptable agreement.

Resistance Points

The positions beyond which a negotiator is unwilling or unable to go in a negotiation; the limit of compromise.