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Chevron placed an ad with copy reading, "Protecting the planet is everyone's job. We Agree.," that encouraged consumers to use renewable energy. Which type of advertising was Chevron using?
Research Participant Bias
In an experiment, the influence of participants’ expectations, and of their thoughts on how they should behave, on their behavior.
Confederate
A person who is given a role to play in a study so that the social context can be manipulated.
Social Context
The environmental and interpersonal relationships which influence the behaviors, beliefs, and attitudes of individuals.
Internal Validity
The degree to which changes in the dependent variable are due to the manipulation of the independent variable.
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