Publicity Tools Are

question 311

Multiple Choice

Publicity tools are

• A) methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
• B) methods used to get a nonpersonal, directly paid presentation of a company or its products.
• C) short-term inducements of value offered to arouse interest in buying a product or service.
• D) methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost.
• E) free space or time donated by the media.

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Definitions:

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