Publicity Tools Are

question 311

Multiple Choice

Publicity tools are

• A) methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
• B) methods used to get a nonpersonal, directly paid presentation of a company or its products.
• C) short-term inducements of value offered to arouse interest in buying a product or service.
• D) methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost.
• E) free space or time donated by the media.

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Definitions:

Peripheral Nervous System

The part of the nervous system that consists of nerves and ganglia outside of the brain and spinal cord, connecting the central nervous system to limbs and organs.

Reticular Formation

A network of nerve pathways located in the brainstem that mediates the overall level of consciousness.

Alertness

The state of being watchful and ready to respond quickly to any changes or threats.

Emotions

Complex psychological states that involve a subjective experience, a physiological response, and a behavioral or expressive response.