Examlex
Most advertising messages are made up of two elements, which are
Initiation
Initiation involves the process or ceremony marking the acceptance of a person into a group or society, often accompanied by specific rituals or tests.
Acceptance
The act of receiving or consenting to something offered, with agreement or positive reception.
Opiate Of The Masses
A term coined by Karl Marx, referring to religion as the "opium of the people" intended to describe the effect of religion in dulling the pain of oppression among the working class by promising a better afterlife.
Equated
To consider one thing to be the same as or equivalent to another.
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