A Testimonial Ad for a First Alert Carbon Monoxide (CO)

question 116

Multiple Choice

A testimonial ad for a First Alert carbon monoxide (CO) detector features parents who are discussing the dangers of carbon monoxide poisoning and how purchasing and using the advertised product can avert disaster. Such advertisements use

• A) compassionate appeals.
• B) guilt appeals.
• C) family appeals.
• D) fear appeals.
• E) coercive appeals.

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Definitions:

Patent

A government grant giving an inventor exclusive rights to make, use, and sell an invention for a certain number of years.

Intellectual Property

Legal rights that result from intellectual activity in the industrial, scientific, literary, and artistic fields, including patents, copyrights, trademarks, and trade secrets.

Copyright Office

A government agency responsible for registering copyrights and managing copyright laws.

Tangible Form

Property or assets that have a physical presence and can be touched, as opposed to intangible assets like intellectual property.