Media Selection Decisions Are Related to the Target Audience, the Type

question 313

Multiple Choice

Media selection decisions are related to the target audience, the type of product, the nature of the message, campaign objectives, available budget, and

• A) the capabilities of the advertising agency.
• B) audience preferences.
• C) the costs of alternative media.
• D) media spending by competitors.
• E) available airtime.

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Definitions:

Legality

Pertains to the conformity of an action, agreement, or object with the laws and regulations of a jurisdiction.

Public Policy

Principles and standards considered by the government to be of benefit to the community.

Void

Legally declared to be invalid or ineffective, having no legal force or effect.

Public Official

An individual holding a position of authority or service in government, responsible for making and implementing policy decisions.