What Are the Three Steps Involved in the Planning Phase

question 79

Multiple Choice

What are the three steps involved in the planning phase of the strategic marketing process?

• A) Step 1: situation (SWOT) analysis; Step 2: market-product focus, customer value proposition, and goals; and Step 3: the marketing program
• B) Step 1: analysis; Step 2: planning; and Step 3: implementation
• C) Step 1: set market and product goals; Step 2: select target markets and find points of difference; and Step 3: position the product
• D) Step 1: identify industry trends; Step 2: analyze competitors; and Step 3: assess own organization
• E) Step 1: Why do we exist?; Step 2: What will we do?; and Step 3: How will we do it?

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Definitions:

PVGO

Present Value of Growth Opportunities (PVGO) refers to the component of a company's stock price that is attributed to future investments' expected net present value.

Market Capitalization Rate

It's the rate of return on a real estate investment property based on the expected income that the property will generate.

P/E Ratio

The price-to-earnings ratio, a valuation metric comparing a company's current stock price to its per-share earnings.

EBIT

Earnings Before Interest and Taxes, a financial metric used to evaluate a company's operating performance.