The Owners of a Small Bar and Grill Want to Run

question 147

Multiple Choice

The owners of a small bar and grill want to run an ad on local radio in the small town where the business is located. Their objective is to create awareness for the restaurant among the town's consumers. Which of these measures should be used to determine how many different people will hear the advertisement?

• A) reach
• B) ranking
• C) GRPs
• D) CPM
• E) frequency

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Definitions:

Warranty Accrual Method

An accounting method used to estimate the future costs of warranties and allocate them to the period in which the related revenue is recognized.

Warranty Expense

Represents the cost that a company expects to incur under its warranty obligations to repair or replace products that it has sold.

Washing Machines

Home appliances used for washing laundry, such as clothing and sheets.

Premium Expense

The cost associated with purchasing an insurance policy or other similar financial products.