Which of These Is a Weakness of Direct Marketing

question 83

Multiple Choice

Which of these is a weakness of direct marketing?

• A) high absolute costs
• B) declining customer response rates
• C) inconsistent messages from salespeople
• D) difficult to get media cooperation
• E) easily duplicated and can easily lead to promotion wars

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Definitions:

Independent Variable

In an experiment or study, the variable that is manipulated or controlled to test its effect on the dependent variable.

Predict

To declare or indicate in advance; especially, to foretell based on observation, experience, or scientific reason.

Variable

A characteristic, number, or quantity that can be measured or quantified and can vary among individuals or over time.

Least Squares Line

A straight line that minimizes the sum of the squared differences between the observed values and the values predicted by the line.