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Suppose the Cost of a Full-Page Color Ad in the U.S

question 123

Multiple Choice

Suppose the cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Which of the five media alternatives has the highest CPM?

Definitions:

Wholesale Jeweler

A business specializing in selling jewelry in large quantities at lower prices, typically to retailers rather than direct to consumers.

Retail Jewelry Store

A business establishment that specializes in selling jewelry and related accessories to the final consumer.

Vicarious Liability

A legal principle holding one party responsible for the actions of another, based on the relationship between the parties.

Negligent Hiring

A legal claim made against an employer when an employee causes harm, alleging the employer should have known the employee was a risk.