Most Advertising Messages Are Made Up of Both Informational and Persuasive

question 300

Essay

Most advertising messages are made up of both informational and persuasive elements. These two elements can be combined in the form of an appeal to provide a basic reason for the consumer to act. Briefly describe the three appeals.

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Definitions:

Conscious Mind

The aspect of the mind that is aware of one's self, thoughts, feelings, and surroundings.

Short-term Memory

Short-term memory is part of the memory system that holds a limited amount of information in mind for a short period of time, typically seconds to a few minutes.

Awareness Levels

Degrees of conscious knowledge or perception about a particular issue, subject, or situation.

Conscious

The thoughts, feelings, sensations, or memories of which a person is aware at any given moment.