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Most advertising messages are made up of both informational and persuasive elements. These two elements can be combined in the form of an appeal to provide a basic reason for the consumer to act. Briefly describe the three appeals.
Diaphoresis
Excessive sweating, often a response to physical activity, heat, stress, or a medical condition.
Cyanosis
A bluish or purplish discoloration of the skin and mucous membranes due to insufficient oxygenation of the blood.
Arrhythmias
Abnormalities or irregularities in the heart rate or rhythm, potentially causing it to beat too fast, too slow, or inconsistently.
Restlessness
A state of unease or inability to remain still or silent, often indicating nervousness or mental distress.
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