One Way TV Advertising Can Reduce Wasted Coverage Is to

question 208

Multiple Choice

One way TV advertising can reduce wasted coverage is to

• A) identify the target market it wishes to address within the first three seconds of the commercial so the message can be ignored by nontargeted viewers.
• B) run shorter ads in a greater number of geographical areas.
• C) identify specific times of day or night when the target audience would be more likely to tune in.
• D) develop more creative ads so that more people will choose to see them.
• E) run the ads on less expensive specialized cable and satellite channels.

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Definitions:

Professional Baseball

A sport involving organized teams and leagues, recognized at a professional level for its athletes who are paid to play.

Global Markets

The worldwide financial marketplace where goods, services, currencies, and stocks are traded across borders.

U.S. Antitrust Laws

Laws in the United States designed to prevent monopolies and promote competition among businesses.

Fraud

Deliberate deception or misrepresentation intended to result in financial or personal gain at the expense of another party.