One Way TV Advertising Can Reduce Wasted Coverage Is to

question 208

Multiple Choice

One way TV advertising can reduce wasted coverage is to

• A) identify the target market it wishes to address within the first three seconds of the commercial so the message can be ignored by nontargeted viewers.
• B) run shorter ads in a greater number of geographical areas.
• C) identify specific times of day or night when the target audience would be more likely to tune in.
• D) develop more creative ads so that more people will choose to see them.
• E) run the ads on less expensive specialized cable and satellite channels.

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Definitions:

Distress

A negative stress reaction to an external stressor, characterized by anxiety, worry, or physical stress symptoms.

Obsessions

Persistent, unwanted thoughts, images, or urges that cause significant anxiety or distress.

Irrational Fears

Unreasonable, excessive fears of objects or situations that pose little to no actual danger.

Persistently Preoccupy

Refers to constantly being dominated or engrossed by a particular thought or concern.