All of These Are Factors Used to Select a Particular

question 228

Multiple Choice

All of these are factors used to select a particular medium for an advertisement except which?

• A) available budget
• B) campaign objectives
• C) the costs of alternative media
• D) purchase frequency
• E) the type of product

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Definitions:

Federal Government

The national government of a federal country, which holds the sovereign authority and power over matters that pertain to the country as a whole, distinct from state or provincial governments.

Civil Service

The body of government employees who are employed on behalf of and who are responsible for the administration of the state, often excluding military and elected officials.

Target Company

A business that is the subject of a takeover attempt by another company seeking to acquire control or significant stake in it.

Institutional Bargaining

The process of negotiating working conditions and wages between unions and employers within formal institutions or established frameworks.