Which of These Statements Regarding Billboards Is Most Accurate

question 17

Multiple Choice

Which of these statements regarding billboards is most accurate?

• A) Billboards are a good supplemental reinforcement for well-known products.
• B) Billboards are well-suited for pioneering product advertising.
• C) Contrary to popular belief, billboards are not driving hazards since they help keep drivers alert.
• D) Billboards are often too expensive for small local firms and are better suited for national campaigns.
• E) Billboards are more effective in rural areas than in metropolitan ones.

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Definitions:

Behavioral Theories

Refer to a range of theories in psychology that emphasize the importance of observable behaviors and the ways in which they are learned.

Anal-retentive Trait

A personality characteristic associated with those who are excessively orderly, neat, rigid, and controlling, stemming from Freudian psychoanalytic theory regarding psychosexual development stages.

Perfectionism

A characteristic of an individual marked by the pursuit of perfection and the establishment of extremely high standards for performance.

Gullibility

A tendency to be easily persuaded or convinced to believe something, often without critical analysis or sufficient evidence.