One Advantage of Using the Internet as an Advertising Medium

question 58

Multiple Choice

One advantage of using the Internet as an advertising medium is that

• A) the perishability of the message.
• B) messages are automatically translated saved to a viewer's hard drive.
• C) advertising can link directly back to the advertiser.
• D) there are no real costs except computers used for initial encoding.
• E) uniform reach among all target markets.

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Definitions:

Liquidity Problems

Liquidity problems occur when an individual or business lacks sufficient liquid assets (like cash) to meet its short-term financial obligations.