A Recent Progressive Ad Highlights Its Competitive Rates Compared to Other

question 211

Multiple Choice

A recent Progressive ad highlights its competitive rates compared to other auto insurers. What type of product advertisement is the Progressive ad?

• A) reminder
• B) pioneering
• C) reinforcement
• D) comparative
• E) causal

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Definitions:

Intrinsic Motivation

A drive to engage in activities for their own sake, deriving pleasure and satisfaction from the activity itself rather than from external rewards.

For Its Own Sake

Undertaking an activity for the pleasure and value derived directly from the activity itself, rather than for achieving an external goal.

Biologically Determined

Refers to traits, behaviors, or conditions that are influenced by genetic makeup rather than the environment.

Instinct

An innate, typically fixed pattern of behavior in animals in response to certain stimuli that is primarily genetically coded.