One Advantage of Using the Internet as an Advertising Medium

question 59

Multiple Choice

One advantage of using the Internet as an advertising medium is that

• A) there is no need to segment markets.
• B) it has video and audio capabilities similar to television.
• C) there are no real costs except computers used for initial encoding.
• D) online ads almost always result in a "click," an action that leads to the purchasing of a product.
• E) there is a long life span for the ads.