Click Fraud Can Occur When Legitimate Website Visitors Click on Ads

question 206

Multiple Choice

Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the advertiser's site to keep the original site visited free. This practice is called

• A) click funding.
• B) click spam.
• C) click-botting.
• D) web tipping.
• E) web crawling.

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Definitions:

Performance Measurement

The process of evaluating the effectiveness and efficiency of actions or outputs of employees, departments, or organizations.

Subordinates

Employees or individuals who are under the authority of a supervisor or manager.

Subordinate Evaluations

The process through which employees provide feedback on the performance and leadership qualities of their supervisors.

Performance Appraisal

Performance appraisal is a systematic evaluation of an individual employee's job performance and productivity in relation to certain pre-established criteria and organizational objectives.