Sales Promotions That Require Participants to Submit Some Kind of Entry

question 96

Multiple Choice

Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as

• A) premiums.
• B) rebates.
• C) deals.
• D) contests.
• E) sweepstakes.

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Definitions:

Repeated Pairings

A concept from behavioral psychology where repeated association of two stimuli results in the learning or conditioning of a response.

Prior Linking

The process of establishing a connection or association between concepts or items in memory before they are encountered again, facilitating recall or recognition.

Masked Branding

A marketing strategy where a brand deliberately conceals its direct association with a product or service to appeal to a different consumer segment or to test new markets.

Discernible Brand

A brand that is easily recognized and distinguished from others in the market due to unique characteristics or qualities.