Sales Promotions Where the Consumer Is Offered the Product Free

question 258

Multiple Choice

Sales promotions where the consumer is offered the product free or at a greatly reduced price are referred to as

• A) deals.
• B) rebates.
• C) samples.
• D) premiums.
• E) discounts.

---

Definitions:

Sales Promotions

Short-term incentives aimed at encouraging the purchase or sale of a product or service.

Advertising

The activity or profession of producing advertisements for commercial products or services.

IMC Manager

A professional responsible for managing Integrated Marketing Communications, ensuring consistent messaging across all marketing channels and strategies.

Customer Loyalty

The tendency of consumers to continue buying from the same brand or company over time, often due to satisfaction, convenience, or perceived value.